An online sportsbook is a facility that allows bettors to place bets on sports. A typical sportsbook complements a casino and live casino. Betting on sport in the UK and Europe has changed with the internet. Traditionally, bookmakers offered odds on horse racing and some major sporting events. Sports-orientated operators launched betting on up to 50 sports. The most popular betting sports in the modern era of online betting are football, horse racing, tennis and golf. Customers can place bets in pre-match, in-play and ante-post markets.

There are now many traditional fixed-odds bookmakers that offer online betting options. Other firms provide spread and exchange betting markets. At the start of the century, Betfair and other firms launched peer-to-peer sports betting. On a betting exchange, customers can place and accept bets. So, in response to the success of this type of betting, the major brands introduced cash out betting. Bettors can close a bet before expiry which is the fixed-odds version of trading on a betting exchange to guarantee a profit or limit the loss.


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SPORTSBOOK BETTING SPORTSsports betting sportsbook review

A typical sportsbook operator allows customers to search for a sport, league or team. The main sports page displays Quick Links to the main sports events of the day. Each sportsbook has a list of betting sports which can include politics, Esports and TV specials. The sports that attract most bets appear at the top of the list. Other sports appear in alphabetical order and then by country and league. The main sports page will also display banner links to current in-play betting events. Hence, here is some information about the most popular betting sports with online bookmakers:

FootballFootball mybettingdeal sports

Football is by far the most popular online betting sport. More than half of all sports bets are on football or soccer. There are many versions of football played around the world. Association football was invented in England, and it is now a global sport. In fact, there are more members of FIFA than the United Nations. The most bet on football markets are the match winner, handicaps and totals. For football and other sports, odds are available in decimal, fractional, American and Asian formats. The sport is also the most popular for live betting. Customers can bet on more exotic markets such as the first scorer and correct score.

Horse Racing

Horse racing is the traditional betting sport in betting offices in the United Kingdom and other parts of Europe. Despite the growth of online betting, there is still a core of bettors in the UK who place cash bets in licensed premises. Therefore, online bettors expect a sportsbook to incorporate a decent horse racing service. Online bookmakers offer odds on meeting s in the UK and Ireland, international fixtures and overseas races. Bettors like to place ante-post bets on the major upcoming racing occasions, such as the Cheltenham Festival, Royal Ascot, Grand National and Derby. Bookmakers offer odds on prestigious overseas races such as the Melbourne Cup, Kentucky Derby and Prix de l’Arc de Triomphe which are usually shown live on television.

TennisTennis mybettingdeals sports

There has been the most growth in betting on tennis with online operators. The sport is rare in that more bets are placed on live matches than before the actions begin. Only football provides more in-play betting opportunities than tennis. The most popular tennis betting markets are the match winner, handicaps and totals. A leading brand will offer odds on matches on the ATP and WTA tour, Challenger events and International Tennis Federation (ITF) tournaments. A sportsbook offers ante-post betting on upcoming Grand Slam tournaments.


A betting brand features all the popular betting sports and some of the more obscure. A mainland Europe-facing operator will focus on sports such as handball, volleyball, basketball and futsal. The UK sports betting market is different in that it includes sports such as cricket, rugby league and rugby union more prominently. Operators around the world see a boost in sportsbook betting every two years when there is an Olympics or World Cup. The following major sports events take place in the UK, but they are popular for betting with global brands:

Premier League

The English Premier League is the most bet on competition across all the sportsbook sports. Many of the clubs have huge global followings and fixtures are shown live on television all around the world. A bookmaker displays the three-way match winner market and a link to up to 400 related betting options. The additional betting markets appear under the headings of match, halves, totals, handicaps, corners and bookings. Ante-post betting on the outright winner of the Premier League and the top scorer are popular sportsbook football bets.

Cheltenham Festival

The Cheltenham Festival is the biggest horse racing meeting of the year. It takes place over four days in March and brings together the best horses trained in the UK and Ireland. The annual list of the top 20 sportsbook betting races usually includes at least 10 that take place at the Cheltenham Festival. There is a major championship race on each day of the Festival. The highlights are the Champion Hurdle, Champion Chase, Stayers’ Hurdle and Cheltenham Gold Cup. A sportsbook will offer ante-post odds on these races for several months before race day and introduce non-runner/no bet in the weeks leading up to the meeting.


The most bet on sportsbook tennis competition is the Wimbledon Championship. The tournament is one of the four Grand Slam events in professional tennis. Wimbledon takes place on grass in July. The Australian Open is played outdoors on hard courts at the end of January, while the French Open is a clay court championship at the end of May and start of June. And last but not least, the US Open is an outdoors hard court tournament at the end of August. Ante-post betting on the outright winner of Wimbledon is popular with online sportsbook customers. There is also plenty of betting interest in the Davis Cup.


The leading sportsbook operators offer a comprehensive sports betting service. Customers can place wagers on thousands of leagues, Cup competitions and other types of event. There are a number of sportsbook bet types and here is information about each as a guide for bettors:


Visitors to a sportsbook can place bets on upcoming events. The operator issues pre-match betting a few days before an event. The odds fluctuate due to weight of money and injury news. The most popular pre-match markets are the match winner, Over/Under totals and handicaps including Asian handicaps. Bettors combine pre-match outcomes in accumulator and system bets. These bets bring together teams and players in multiples and permutations. A sportsbook offers acca insurance and enhanced accas for bets with four or more selections.


When the action begins, betting moves to the in-play interface. A sportsbook offers many live betting events each day. The most popular in-play sports are football and tennis. Customers who bet through a mobile sportsbook now place more live bets than desktop computer bettors. The sportsbook suspends betting after a key event, such as a goal, sending off or penalty in football and break of serve or end of set in tennis. The bookmaker updates the odds which reappear on the sportsbook after about one minute so live betting continues. A sportsbook provides live streaming of many events, especially football and tennis matches and horse races in the UK and Ireland.


A typical sportsbook provides betting on future events in ante-post markets. The odds often provide some value, but if a team is eliminated or a horse is withdrawn, ante-post bets are unsuccessful, and stakes are lost. Bookmakers introduce non-runner/no bet for major upcoming horse races. The concession means if a horse is taken out of a race before the day it takes place, bookmakers return the stakes. In football, a sportsbook updates the odds after each round of matches. Ante-post betting is also popular on tournament winners in golf and tennis.

Bet Builder

Customised betting is one of the more recent sportsbook concepts. Customers create their own match combinations by bringing together several outcomes. The bookmaker offers odds for the personalised bet, and the bettors can accept or reject the odds. These match events can be related, so the bookmaker adjusts the odds accordingly. A typical bet builder bet combines the match winner and the number of goals, bookings and corners. A sportsbook offers the bet builder option for pre-match and in-play events. Football is usually the most common bet builder sport.


The leading sportsbook brands allow customers to cash out bets during an in-play event. The objective is to guarantee a profit regardless of the final outcome or limit the loss. Customers close bets to ensure a win when the match and odds have moved in favour of the bet. Conversely, cash out betting restricts the liability when the odds move against the bet. The value of the cash out sportsbook offer depends on the stake and odds of the original bet and the current odds when the bettor initiates the cash out option. Pre-match, in-play and bet builder bets can be cashed out, and the facility enhances the sportsbook betting experience.

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