Over the last 20 years, many retail betting companies have moved online and created a betting website. This is the case with several Irish bookmakers who have kept their betting offices but created a digital service. The bookmaking industry in the Republic of Ireland and Northern Ireland is regulated and mature. There are some well-known online sportsbook brands competing in the UK while still operating in the Irish markets. Here is some general information about the industry of online sportsbook in Ireland.

Online Sportsbook Ireland 2019

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There are three types of online sportsbook welcome offers for Ireland as described below:

€/£10 Free Bet

New customers can claim €/£10 in the form of a free bet. Even though the value of this welcome offer is small, this bonus is easily achievable and transparent, and it complies with regulations.

€/£25 In Free Bets

New customers can claim €/£25 in the form of several free bets, which makes this welcome offer one of the better ones in online sportsbooks in Ireland. The qualifying conditions might be more difficult to achieve and the rules are complex. However, it is still a good incentive for customers to bet with an online sportsbook Ireland.

Double The Odds

New customers have the first single bet settled at double the standard odds. This welcome offer is subject to Terms & Conditions, such as the qualifying bet is the first single bet and multiple bets do not count, and minimum stakes.

This welcome offer is different to other welcome offers in the online sportsbook Ireland sector. It does not come in the form of a free bet but as enhanced odds on the first single bet after registration.

Other Promotions

In addition to the welcome offers, Irish online sportsbook brands have dynamic and sports specific concessions for existing customers.

  • Through a Rewards Club, existing customers can claim a free bet each week.
  • Free Bet Clubs.
  • Customers receive a free bet if one option in an accumulator with four selections or more does not win.
  • Bets will be paid out early if a backed two go two goals up in a football match.
  • Money back as a free bet if a named player scores in 90 minutes in a specific football match.
  • Enhanced odds and odds boosts.
  • Acca bonuses on 4-folds and bigger.
  • Free bets if backed horse finished second.

Best Odds Guaranteed

One of the most common offers with Irish online sportsbook operators is Best Odds Guaranteed (BOG) on all horse racing and greyhounds meetings in Ireland. Customers who take an early price and the Starting price is different will have bets settled at the best odds. This guarantee usually applies from the morning on the day of the race up until the opening show. There are limits to winnings as a result of BOG. However, generally, this is an excellent concession on offers with firms that are part of the online sportsbook Ireland industry. Most firms feature this promise on meetings in the UK as well as Ireland, and it applies to horse racing and greyhound fixtures in both countries.

The range of promotions is a good incentive to open an account with one of the leading players in online betting. Most firms offer an attractive package of welcome offers and dynamic promotions for current players.


‘Sports’ is generally the first option on the main menu on the Homepage.
Customers can bet on over 30 sports. In addition to the regular betting options, operators have betting markets on current affairs, Esports, politics and TV and entertainment. The most popular betting sports are football, tennis and horse racing, which is typical for an online sportsbook Ireland operator.

The firms provide an extensive range of pre-match and in-play markets for the betting sports of which football is by far the most popular. Live betting in these sports and others is enhanced by live streaming, which is a common feature with online sportsbook Ireland operators. Customers have the option to cash out bets during an in-play event, which can guarantee a profit or limit the loss.

Football Betting

Football is by far the most popular betting sport with Irish online operators. The most significant leagues for betting in terms of the number of bets and turnover are the main domestic leagues in Europe. The Premier League in England, La Liga in Spain, Bundesliga in Germany, Serie A in Italy and Ligue 1 in France generate the most betting interest with online sportsbook operators.

For a typical major fixture that is live on television, an Irish online sportsbook brand will display the three-way match result odds with a link to more markets. These additional betting markets are available in categories which are generally: scorers, handicaps, correct score, totals, corners, cards and shots. Several operators in the online sportsbook sector allow customers to cash out bets.

There are many ante-post betting opportunities with Irish online bookmakers. Customers can bet on the outright winner of many domestic leagues and Cups and international tournaments. The most popular league for ante-post betting is the Premier League in England which runs from August to May. Online sportsbook operators update odds after each programme of matches.

Ireland and the Republic of Ireland take part in qualifying for the World Cup, European Championships and UEFA Nations League. When either of these teams does well, there is an increase in turnover in the online sportsbook Ireland sector. Matches are shown live on television in Ireland and live coverage increases betting. Fixtures are also live streamed on online sportsbook Ireland websites.

Horse Racing Betting

Horse racing is a popular sport in Ireland, and the level of interest reflects in the coverage with firms in the online sportsbook Ireland sector. For every meeting in the UK and Ireland, bookies offer a full range of betting options for each race. The major overseas races and international fixtures also feature in a typical online sportsbook Ireland horse racing service with a full range of betting options.

In addition to day of the race betting, online sportsbooks in Ireland also offer ante-post betting on the major upcoming races. Ante-post betting is available on races at the Cheltenham Festival and Royal Ascot and individual races such as the Grand National and the Derby. Leading up to the major races, online sportsbook Ireland firms offer no runner/no bet which means takes are returned if a horse withdraws.

Other Betting Sports

Teams in Ireland play sports that are unique to the country, such as hurling and Gaelic Football. There is a massive amount of betting interest in these sports, and the bookmakers in the online industry offer a full betting service for many of these leagues and competitions. The playoffs and finals are huge for betting, and the online sportsbook Ireland industry offers many betting options.

The other most popular betting sports are tennis, rugby union and snooker and bettors on these sports are well catered for in the online sportsbook Ireland sector. Firms offer many betting options in pre-match, in-play and ante-post markets for these sports. The cash out option is available for many events which are often live streamed on the websites of online sportsbook Ireland operators.


Several leading operators have a decent share of the online sportsbook Ireland market and also have customers in the UK. Some of these bookmakers have the finances to invest in promotions and advertising, while others are more dependent on loyal customers. Ireland has a strong independent sector, but the leading UK brands also have an interest in the Irish online sportsbook market. Several leading firms and independents should be part of the online betting sector for many years to come. The industry is highly regulated and trusted, which means bettors in Ireland feel comfortable placing wagers with firms that operate in the online sportsbook Ireland sector of the betting industry. Firms based in Ireland are managing to compete with the trusted and well-established UK betting brands.

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