Casinos Austria loses market share to online casinos
Published by MyBettingDeals
Thursday,September 13, 2018
Carinthia – Casinos Austria AG is one of the most important gambling providers in Austria. The state-owned company operates 12 casinos in Austria and is involved in many other international casinos via subsidiaries. Among the most significant and best-known establishments are the casinos in the capital Vienna and in Velden, Graz or Seefeld.
But the quasi-monopolist Casinos Austria now feels a strong headwind. On the one hand, this is due to the changed gaming behavior of the guests. As in other countries, the popularity of classic casino games such as roulette or blackjack is declining. The turnover of slot machines and online casinos in Austria is rising. Growing attractiveness of online gaming does not come as a surprise as users can log on to the provider of their choice around the clock and at any location with just a few clicks thanks to good Internet connections and play the game. The widespread distribution of powerful smartphones is also leading to a boom in mobile gaming. Providers have prepared themselves for this by offering players instant play direct access to their casinos via the browsers of their mobile devices. Besides, some of them provide apps available for Android devices or iPhone and iPad and make the gaming experience even more optimal.
Casinos Austria AG reacted to the pressure by opening additional sources of income for casinos. Besides many tournaments and events, this includes an expansion of the gastronomic offerings. Visitors can now indulge in excellent culinary delights in the associated bars and restaurants. The company offers packages that combine the game with a high-class meal. In the case of slot machines, Casinos Austria is affected by competition from the many legal and illegal gaming halls. Almost weekly the police proceeds in the meantime with raids against enterprises, which set up the devices forbiddenly and which collect incomes past state and tax. This is the authorities for a long time a thorn in the eye, which profit with a total gambling turnover of 1.6 billion euro in the year from the tax duties of the Lottery or Casino operators.
A further danger threatens from the ever more popular online Casinos. To profit from this trend, Casinos Austria founded the joint subsidiary win2day, which functions as an online gaming provider, in cooperation with the Austrian lotteries, which are also state-owned. In 2017, the company generated 1.6 billion euros and is thus one of the fastest growing areas of Casinos Austria. The online sector is beating the casinos’ turnover of 330 million euros by a wide margin.
In Austria, win2day is the only online gaming portal with a state license. But this does not deter the competitors. In the meantime, countless competitors offer classical Casino plays, Poker, and most different automat plays. Online casinos ensure that customers can choose from a much wider range of products. The offer goes into the thousands and reaches from video slots of any kind up to progressive Jackpot automats, with which players have the chance on millions of profits. Also, the casinos offer alternatives such as bingo, keno, wheel of fortune or scratch cards. So every player can easily find a suitable offer for him. The new variety is well received by players from Austria. This is proven not least by the continuously growing user and sales figures in the industry. Therefore it does not look like the intensified competition situation for Casinos Austria will decrease in the medium term.
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