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In 2018 for the first time, more sports bets were placed on mobile phones than desktop computers. The most popular sport for mobile betting is football, and there are many matches and markets on the leading mobile betting apps. Live television coverage of many games and live streaming has encouraged betting, and a great deal of this activity is with the best mobile sportsbooks, with mobile betting apps or mobile-optimised betting sites.

Many operators have developed their own betting apps for Android and iOS. However, if they don’t offer an app, their website is most likely optimised for mobile use. This means customers can access the site on the browser using Android or iOS devices. There are no specific hardware requirements, and any site that can be viewed on a PC can be seen in mobile or tablet format.

Mobile Sportsbook 2019

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MOBILE NAVIGATION

The effectiveness of a mobile sportsbook is based on the navigation and ease of use. By definition, a mobile device will only have limited screen space compared to the desktop version. Speed is the essence of mobile betting, so customers must be able to locate a betting market with a minimum of taps. Betting markets must be clearly displayed and the bet placement process must be quick. The best mobile betting apps make navigation easy and intuitive.

BETTING FEATURES ON MOBILE SPORTSBOOKS

Punters can expect similar betting features when switching from desktop to mobile or tablet. This includes the same sports events, bets selection and competitive odds, but also betting types and special side tools. Here are the main features to look for on a great mobile sportsbook:

Pre-Match

Despite the increase in live betting in recent years, pre-match markets are still an important element of each mobile sportsbook. Typically, an online bookmaker will provide pre-match odds for about 30 sports, but some offer many more. The most popular betting sport on mobile is football, and the biggest betting league in the world is the English Premier League. Bookmakers offer up 400 markets for each fixture and customers can bet on any potential incident from their mobile or tablet. Quick Links on a mobile sports betting site ease navigation. The most popular betting events of the day are shown independently or within an A-Z list of sports.

In-Play

Mobile sportsbook technology is perfect for in-play betting, which is often done on the go or while watching the event. The most bets placed on mobile are on live football matches, while broadcasted either on television or the bookmaker’s site. The efficiency of the mobile sportsbook operating system is essential because customers want to place bets quickly during a live betting event. A mobile sportsbook must be optimised for mobile use and be compatible with Android and iOS devices. This is particularly important in the live betting environment where odds change quickly and speed of operation is vital.

Ante Post

Ante-post betting has a role to play in the overall quality of a mobile sports betting site. Customers on the move like to place bets on the outright winner of leagues and competitions. The most bet on ante-post markets is the outright winner of the Premier League in England. Odds are updated after each programme of fixtures. Mobile bettors will monitor the betting markets on their mobile sportsbook. Odds can fluctuate after the results are known and over the course of a season there could be several favourites to win the English Premier League and many other leagues from around the world. Horse racing ante-post betting is also popular on mobile. Betting is available for the major races at the Cheltenham Festival and Royal Ascot, and single races such as the Grand National and Derby.

Live Streaming

There are many live events on a mobile sportsbook, and some of these are shown live on television. Seeing live pictures encourages betting, so bookmakers offer live streaming on many events. Mobile betting takes place away from home, which means speed and navigation are essential. Live steaming must work well because it is frustrating to lose live pictures, especially after betting on the outcome. An important element of a mobile sportsbook service is an operating system that provides a working interface for live betting. Bookmakers that do not offer live streaming on mobile provide a graphical representation of the progress of play. Live streaming enhances the mobile betting experience.

Cash Out

One of the relatively new features of a mobile sportsbook is the cash out option. Pre-match bets or earlier in-play bets can be closed before the outcome is known during live betting. If the odds move in favour of the bet, customers can cash out to guarantee a profit. If the odds move against the bet, the cash out process cuts the potential loss. The success of a cash out bet depends on the final result which can go for or against the bet. It is possible to fully or partially cash out a bet or reject the value of the offer. Bookmakers with a mobile sportsbook like customers to cash out bets because the cash out value makes the odds more attractive. Customers like the option because it means there is a winning bet placed on the mobile sportsbook.

MORE MOBILE FUNCTIONS

In an era that grows more and more mobile, customers can expect to access the same functions and services on the go. The following are essential functions available with a mobile sportsbook:

Registration

Customers can register with a sportsbook on their mobile devices. Generally, account details are the same for accounts created on PC and mobile devices. Customers enter their Username and Password regardless of the platform. New customers can claim the welcome offer from a desktop and smartphone. Speed is of the essence when a potential new customer is looking to open an account to place a bet at the current odds. An efficient mobile site will provide a quick and easy registration process, which results in a welcome offer. There are very few mobile specific new account bonuses.

Promotions

Customers are rewarded for their loyalty with dynamic promotions, available from desktop version or mobile. Ongoing offers include extra places, Acca insurance, odds boosts and best odds guaranteed. Most offers have qualifying Terms & Conditions which are consistent across the potential devices. The free bet stake is not included with any winnings. This rule applies to free bets used on the standard website and mobile sportsbook. Some bookmakers focus on the welcome offer and odds margins at the expense of dynamic promotions. This focus applies to the service for PC and mobile.

Payment Options

A good selection of payment options can attract customers to a mobile site. Most operators allow customers to make deposits and withdrawals with credit and debit cards, leading e-Wallets such as PayPal and Bank Transfer. Deposits are immediate and free while withdrawals are subject to delays but carry no charge. Minimum and maximum limits apply and are the same for users of the website and mobile sportsbook. Quick systems are essential because some bettors may wish to deposit funds to bet in a particular market and odds are subject to change. Betting funds are transferable to accounts on PC and mobile site.

Customer Service

Queries can arise at any time, so mobile sportsbook users require access to customer service. The staff can be contacted by email and phone, but the most efficient method is using Live Chat. Connection from a mobile device depends on the hardware and operating system, and this applies when a customer with a question is using a mobile sportsbook app. Bookmakers are committed to responsible gambling and procedures are in place to limit betting. Problem gamblers can self-exclude and set limits from a mobile phone using a mobile site. Sites have links to bodies that can provide help and guidance to problem gamblers.

CLOSING COMMENTS

A mobile sportsbook replicates the PC version of an online bookmaker’s operation. The apps are fully functional, and betting is quick and simple. The quality of a mobile sportsbook reflects well on the desktop site offered by an online bookmaker. Speed and connection are the minimum requirements, and the best mobile sportsbook delivers both these qualities.

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