SIGN UP LOG IN
 

Marvel mixes fashion with eSports: Target group matching in the digital age

Published by

June 29, 2019 2:40 pm

Marvel mixes fashion with eSports: Target group matching in the digital age

The Marvel film series enjoys millions of fans. There are also eSports enthusiasts among them. Now they can be especially happy.

The fact that media references are a clever way to make everyday products viral was only recently discovered when Burger King introduced the Upside Down Whopper to promote the third Stranger Things season. Marvel Comics, acquired by Disney in 2009, is now partnering with eSports Team Liquid to produce joint merchandise and content.

Superheroes in eSports

The merchandise provided in cooperation so far comprises two jerseys, each designed by two of the most renowned Marvel heroes, Captain America and Iron Man. There is also a jersey which is stylistically adapted to the suits from Avengers: Endgame and a t-shirt which crosses the Marvel and Team Liquid logo. Although this is only a very small number of fashion items so far, more items and more content are planned. First reactions from fans of participants of the eSports scene seem to be positive so far.

Cooperation, which one in the eSports first probably thought to be unexpected, delights many fans. With this partnership, there is another indicator for the marketing potential of eSports, when even such big names as Marvel dare to cooperate.

The overlapping of target groups

The term “nerd” is no longer to be understood pejoratively. It is an identification with which people can boast. With which they say: “Yes, I like Harry Potter and Dr. Who and Pokémon and superheroes and eSports” and at all. Marketers who reach various target groups with brand or industry overlapping campaigns or even joint ventures and in the best case can turn them into customers can also work with the recognition of these preferences. Therefore, Marvel and Team Liquid offer a target group that can be addressed in many ways, and within this cooperation, Marvel and Team Liquid use this diversity for themselves. They kill two birds with one stone.

Such merchandise is a classic win-win situation. Both Marvel and eSports fans are happy about new merchandise, Team Liquid and Marvel are happy about customers, fans and reach. Much clearer than with Captain America suit and Team Liquid logo in one, you can’t boast of being a proud fan – and the merchandise is perfectly suited for this purpose.

More News

WSOP Main Event - Heidorn, Ensan and Co. continue on course

WSOP Main Event - Heidorn, Ensan and Co. continue on course

The battle for the most coveted trophy of the poker year is coming to ahead. 354 players were still there…

Jockeys rebel against the 20 million hole in horse betting

Jockeys rebel against the 20 million hole in horse betting

The horse race in Royal Ascot attracts many noble celebrities. But the British betting business is shrinking. Now trainers and…

Lotto winner skims 768.4 million dollars!

Lotto winner skims 768.4 million dollars!

The current lottery jackpots will be displayed at a lottery sales outlet in California on Wednesday (March 27, 2019). The…

Pay N Play: The Future of Online Casinos?

Pay N Play: The Future of Online Casinos?

Traditional online casinos require a latte of personal data when registering to verify the age of the user. This costs…

888poker - Victory for Austria at Mega Deep

888poker - Victory for Austria at Mega Deep

Yesterday, Sunday, as every weekend, the popular Sunday Majors were at 888poker on the tournament schedule. At the Mega Deep…

Crypto cheater gambles away $1.5 million in casinos in Las Vegas

Crypto cheater gambles away $1.5 million in casinos in Las Vegas

Within only 18 months, two men from the US state of Arizona with a pyramid system are said to have…

Dota 2: Kuroky's difficult way to the Leipzig Major

Dota 2: Kuroky's difficult way to the Leipzig Major

For the German record athlete, the start into the new Dota 2 season is a real bumper ride. There is…

Ryan Riess & Jorryt van Hoof at the MCOP High Roller Final Table

Ryan Riess & Jorryt van Hoof at the MCOP High Roller Final Table

At the Master Classics Of Poker Amsterdam yesterday the decision was made in the Main Event. In the €9,800 High…

Switzerland: Games as a school subject

Switzerland: Games as a school subject

40 young people from Zurich try their hand at developing games in the new school year. And are thus taking…

PUBG: The Nations Cup is announced

PUBG: The Nations Cup is announced

There is movement again in the dried up eSports scene at PUBG. The Nations Cup, in which German players will…

Poker for de Ligt: FC Barcelona is ahead by a nose

Poker for de Ligt: FC Barcelona is ahead by a nose

Numerous Spanish media have already reported that defense jewel Matthijs de Ligt will move from Ajax Amsterdam to FC Barcelona…

Belgian Poker Challenge announces Namur Festival

Belgian Poker Challenge announces Namur Festival

The Belgian Poker Challenge (BPC) 2019 will take place from Friday, November 29th to Sunday, December 8th, 2019 at the…

Will Smith invests heavily in e-sports
Will Smith invests heavily in e-sports

Actor Will Smith now also invests in gaming. As has now become known, he hangs in an investment of 46…

The second phase of the PUBG Europe League is running hot
The second phase of the PUBG Europe League is running hot

Who will qualify for the GLL Grand Slam: PUBG Classic? Who will get the most shots? All that will still…

Daniel Negreanu meets US presidential candidate Yang in Las Vegas
Daniel Negreanu meets US presidential candidate Yang in Las Vegas

After presidential candidate Andrew Yang, U.S. Democrat, had already generated a huge response in the poker community - HGP reported…

LoL: The other side of G2 success -
LoL: The other side of G2 success - "Being human again"

Pressure, social tension and isolation: Even though G2 Esports was the 2019 League of Legends team, success also had its…

Phil Hellmuth: the recipe for success for the WSOP records
Phil Hellmuth: the recipe for success for the WSOP records

15 bracelets, most cashes and top 5 on the all-time money list. Phil Hellmuth is the most successful player in…

Ex-HSV star Thomas Gravesen lost over $50 million playing poker
Ex-HSV star Thomas Gravesen lost over $50 million playing poker

Football bully Thomas Gravesen was known and feared as a tough player in his active days. But also his funny…

State Treaty on Gambling: Are online casinos now legal?
State Treaty on Gambling: Are online casinos now legal?

The confusion about the legal situation of online casinos in Germany is great. Is gambling legal and if not, then…

Germany will send an eSports duo to the FIFA 19 World Cup (FIFA eNations Cup).
Germany will send an eSports duo to the FIFA 19 World Cup (FIFA eNations Cup).

The interview break-up of DFB boss Reinhard Grindel, the fuss about sorted out world champions, the dispute about the so-called…

Fortnite World Championship: One of the kids will go home with $4 million
Fortnite World Championship: One of the kids will go home with $4 million

At Fortnite the world championship is scheduled for the end of July. The favourites are professionals aged 14 or 15.…

League of Legends: The fight for the top of the LCK table
League of Legends: The fight for the top of the LCK table

Another exciting day in the LCK is over. This had a particularly strong influence on the top of the standings.…

Mybetting Deals Tools

Surebet by BetBurger

Surebet by BetBurger

BetBurger is a service focusing on arbitrage bets, also known as sure bets. It turns sports betting into an investment.

Matched Betting by OddsMonkey

OddsMonkey

OddsMonkey offers matched betting services with features to enhance your profits with the best betting offers.

Live Sport Results and Statistics

Live Scores

Always keep ahead of the sports betting game with our real time results and statistics!

2000+ Free Slots

Play the best online slots and your favourites from the biggest developers for free right here!