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Entain Plc Review

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Entain PLC is one of the most successful and biggest gaming and sports betting groups worldwide. The company started in Luxembourg in 2004 as Gaming VC Holdings and became GVC Holdings in 2010. In 2011, it averaged 168k per day, which showed an increase of 10% on its 2010 averages. In December of 2020, the group rebranded once more and took the name of Entain PLC.

William Hill and GVC bought Sportingbet in 2013, the Spanish and Australian markets went to William Hill, and GVC got the rest of the world markets. The group paid £1 billion for Bwin.Party Digital in 2016 after winning a long bidding battle with 888 Holdings.

The group bought Ladbrokes Coral in 2018 for £4 million and it agreed on a deal with MGM Resorts worth $200 million to capitalize on the newly loosened sports betting market in the USA.

Entain PLC Games and Casinos Labels

Entain PLC is one of the largest services providers in the online casino and sportsbetting industry. While its head office is in the Isle of Man, licenses include the UK, Malta, Italy, South Africa, Alderney, Denmark, Spain and Netherlands Antilles.

Online brands part of the group includes PartyPoker, which became the largest online poker website in the early 2000s. The US-driven company got hit revenue-wise by the passing of the UIGEA act and merged with Bwin in 2011. GVC purchased it in 2015, and in 2016 it launched a Windows mobile app, which brought significant growth to the company.

PartyCasino became of the leading brands of the group in 2011 and Casino Club got added in 2004, it focusses on the German market and has over 15,000 active players. In 2009 Gioco Digitale launched to focus on the Italian market. Cashcade focus on the UK online gambling market, which started Foxy Bingo in 2005 and Foxy Casino in 2015.

Changing Betting for the Bettor

Entain PLC focuses on safer gambling strategies. It’s changing for the bettor objectives, which starts with identifying problems and finding better solutions. It includes educating staff and stakeholders, promoting responsible attitudes and empowering the player.

The group’s vision and strategy are to increase its reach into the worldwide market and to establish more brands managed by experienced and high-quality personnel. The company wants to offer the best products and want to remain one of the top three in the market. Players can enjoy online services in over 21 languages and the company accepts over 19 different currencies. In 2018 the amount of sports wagers, processed by GVC reached £10.3 billion.


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