SIGN UP LOG IN
 

Walmart invites you to E-Sport and shopping

Published by

June 10, 2019 12:41 am

esports arena

All stationary retailers are faced with the challenge of persuading customers to visit the store regularly. And not just since yesterday. While Galeria-Kaufhof-Karstadt is pacing with its opponent Amazon to turn its stores into pick-up points for parcels, Walmart is taking a different path in the USA.

Retailers are using a global trend theme and combining it with their own products. What was once smiled at as a niche event by some nerds is now developing into a billion-dollar market whose growth seems to know no bounds at the moment. In sold-out halls, the public watches computer gamers dally, who are now reaping high prize money. We are talking about e-sports.

The company “Esports Arena”, which was only founded in 2015, is following this trend in the USA. Visitors can take part in daily tournaments there, but they can also play completely free. If the company’s plans go according to plan, the Esports arenas in the USA will establish a fast infrastructure for e-athletes.

Preferably in rural regions, Walmart has “Esports Arena” moved into its stores as part of a cooperation. The arenas at Walmart are equipped with a new gaming PC line from the dealer. Anyone who wants to bring such a machine home can order it exclusively on the dealer’s website. But Walmart doesn’t just advertise its hardware with the e-sports arenas. This allows customers to relax while shopping. And finally, the retailer also reckons with the hunger and thirst of the players that will set in over the duration of a tournament. Snacks and drinks can then be bought in the immediate vicinity.

Theresa Schleicher considers this approach promising in her “Retail Report 2020”. The book offers numerous practical examples of how retail is repositioning itself worldwide. Among other things, she takes a look at “Playful Stores”, deals with the boom of bargain days and investigates the question of what Generation Z expects from retail. The title can be ordered online for 150 euros.

More News

Yankees against Astros before the end

Yankees against Astros before the end

The New York Yankees can probably forget their title dreams. The record champions also lose their fourth match against Houston…

Canada: David Baazov sues financial regulator

Canada: David Baazov sues financial regulator

David Baazov filed a complaint against the Autorité des Marchés Financiers (AMF). The former head of Amaya is demanding €1.32…

Hard Rock Casino Las Vegas closes in February

Hard Rock Casino Las Vegas closes in February

The Hard Rock Hotel & Casino will finally close its doors at the start of construction in February 2020. The…

888poker LIVE 2020 tournament schedule announced

888poker LIVE 2020 tournament schedule announced

Calendar out - 888poker LIVE has released the 2020 schedule of its live poker tour! The tour will return to…

Messe Wien wins Coca-Cola as partner

Messe Wien wins Coca-Cola as partner

The soft drink giant sponsors the gaming and eSports format Vienna Challengers Arena. The gaming and eSports format Vienna Challengers…

Lottery player bets six correct numbers - this gigantic sum awaits him now

Lottery player bets six correct numbers - this gigantic sum awaits him now

This is the third highest win in lottery history ever paid out. A lucky guy has now guessed all the…

2019 World Series of Poker Main Event: Julian Milliard Leads

2019 World Series of Poker Main Event: Julian Milliard Leads

Yesterday, Event #73, the $10,000 No-Limit Holdem Main Event of the 2019 World Series of Poker, continued with day 2c…

New A1 eSports hub in Golling planned

New A1 eSports hub in Golling planned

Another A1 eSports hub is currently being built in Golling, near Salzburg. The new location will offer almost 400m² of…

After Werder farewell: FIFA World Champion

After Werder farewell: FIFA World Champion "MoAuba" has a new team

FIFA19 World Champion Mohammed "MoAuba" Harkous has found a new club. The eSportsman, last season still active in the jersey…

Serie A: final, champions, European qualifiers and relegated

Serie A: final, champions, European qualifiers and relegated

Champion For almost three weeks now, it has been known that Juventus have won their ninth consecutive title and 34th…

Sasa Lalos and Pius Heinz share the WPTDS High Roller

Sasa Lalos and Pius Heinz share the WPTDS High Roller

The World Poker Tour DeepStacks Event #14 at King's Resort Rozvadov was shuffled through on the final day. After the…

The crashed FIFA World Champion

The crashed FIFA World Champion

During the FIFA19 World Cup in early August, Kai "deto" Wollin (30) already has a busy schedule. However, virtual duels…

Venetian Lucky Shot Poker: Lose-lose situation
Venetian Lucky Shot Poker: Lose-lose situation

The scandal surrounding the LuckyShotPoker tournament format at the Venetian Resort in Las Vegas had upset the poker community. The…

Binishi can win the SPF King's Championship!
Binishi can win the SPF King's Championship!

Also at the end of the Spanish Poker Festival at the King's Resort, Sunday evening at the €100+€15 SPF King's…

Poker for de Ligt: FC Barcelona is ahead by a nose
Poker for de Ligt: FC Barcelona is ahead by a nose

Numerous Spanish media have already reported that defense jewel Matthijs de Ligt will move from Ajax Amsterdam to FC Barcelona…

Open Face Chinese Poker Strategy: Opening with Fantasyland Cards!
Open Face Chinese Poker Strategy: Opening with Fantasyland Cards!

One game that is becoming more and more popular is Open Face Chinese Poker (OFC). 2 - 3 players play…

Here you can get 30,000 euros in prize money
Here you can get 30,000 euros in prize money

A1 invites you to the eSports League Finale at the Gasometer in Vienna - it will be played live for…

Woman wins two million euros in the lottery at the age of 16
Woman wins two million euros in the lottery at the age of 16

Callie Rogers won the jackpot at the tender age of 16 - and won almost two million euros. But she…

Erik Seidel at the 2020 Aussie Millions Main Event final table
Erik Seidel at the 2020 Aussie Millions Main Event final table

It was to take just over 14 hours to determine the final table of the Aussie Million A$10,600 Main Event…

Dallas Call of Duty shows Roster
Dallas Call of Duty shows Roster

The team ", Dallas Call of Duty," introduced this week every day a new player of their five-headed roster for…

Brexit bets: The most reliable forecast for EU withdrawal
Brexit bets: The most reliable forecast for EU withdrawal

It is not unusual for bookmakers to have a good feel for current events. Does this also apply to Brexit…

Misfits Academy team does not stop
Misfits Academy team does not stop

Misfits Gaming recently changed their entire roster. Now their success is confirmed in the current results. What else was to…

Mybetting Deals Tools

Surebet by BetBurger

Surebet by BetBurger

BetBurger is a service focusing on arbitrage bets, also known as sure bets. It turns sports betting into an investment.

Matched Betting by OddsMonkey

OddsMonkey

OddsMonkey offers matched betting services with features to enhance your profits with the best betting offers.

Live Sport Results and Statistics

Live Scores

Always keep ahead of the sports betting game with our real time results and statistics!

2000+ Free Slots

Play the best online slots and your favourites from the biggest developers for free right here!