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E-Sport: Brewery plans first eSports beer in the USA

Published by

June 29, 2019 3:33 pm

E-Sport: Brewery plans first eSports beer in the USA

In football, basketball and the like, beer has long since become indispensable. Now a brewery from the USA wants to brew the first official eSports beer.

For most, it is the combination of par excellence: sport and beer.

While in football and co. it is almost a good thing to drink a cool barley juice during an event, this kind of consumption in eSports lags a little behind – which is not a bad thing.

However, a brewery based in the USA wants to change this and is planning the release of the first official eSports beer.

Brewery applies for a patent for eSports beer

Already on 17th June, the brewery Anheuser-Busch applied for a patent with the name “The Official Beer of Esports”. The company is targeting all video game fans with the trademark rights for the names “The Offical Beer of Gamers” and “The Official Beer of Gaming”.

In recent years, the topic of eSports or gaming has often been taken up by beverage manufacturers, and special editions of well-known soft drinks have been added. Just recently, for example, Red Bull launched a can with the face of the eSports superstar “Ninja” on the market.

However, an extra eSports beer is new and currently represents a novelty.

Anheuser-Busch already with a past in eSports

The brewery from the USA is particularly known for its own beer brand Budweiser – not to be confused with the Czech version of the same name – and has already cooperated with the Overwatch League and Monumental Sports & Entertainment in the past.

The latter company is also the group behind the eSports department of the NBA Washington Wizards team, Wizards District Gaming.

It is not yet known whether the beer will find its way across the pond to Europe.

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